Your CRM holds the fields. Deals are decided by what never makes it into them.
RepCoach sits on top of your CRM and reads what the fields miss: the calls Gong, Chorus, or Fireflies already sync there, and how each deal is actually moving. Every Monday, the manager gets who to coach, what to fix, and which deals are slipping. No rip-and-replace.
| Deal · rep | Amount | M E D P C | Last call signal | Verdict |
|---|---|---|---|---|
| NorthwindSarah · 41d in stage | $180k | ~✕✓~~ | Champion likes us, but "let me check with my boss" on every call. | Soft |
| HalcyonBrian · 28d in stage | $240k | ✓✕~✓✓ | Strong champion and metrics, but the buyer never showed. | Soft |
| VantageMarcus · 63d in stage | $95k | ✕✕✕✕✕ | Champion went silent 21 days ago. No reply to last 3 emails. | Pull it |
| Beacon Co.Sarah · 19d in stage | $130k | ✓✓✓✓✓ | Metrics tied to value, EB on the last call, paper in legal. | Real |
Closes the loop. From captured context to coached deal.
Capture is solved: recordings, transcripts, and summaries are already in your stack. What is not solved is turning them into what a manager does on Monday. That gap is the product.
Connect what you already use.
Connect HubSpot over OAuth. RepCoach reads the calls Gong, Chorus, or Fireflies already sync there. Setup takes minutes, not a quarter.
Get a rep-by-rep read.
Where each rep is strong, where they're slipping, and which deals are at risk because of a specific, fixable behavior.
Coach in 20 minutes.
RepCoach hands you the moment to review, the framework it maps to, and the one thing to say. A habit, not a someday.
Keep Gong. RepCoach is the coaching layer priced for a team your size.
RepCoach is flat, published, and built for teams of 10 to 60, with manager seats free.
Gong publishes no list price, so these figures are triangulated from procurement aggregators and review sites. Treat them as directional and compare against your own quote. The other suites price in different shapes and land in the same place: Ambition's coaching tier runs about $65 per user per month on a two-year term, and Mindtickle averages about a $92,000 contract on a 36-month term.
Not another dashboard. A read you can coach from.
Every Monday, RepCoach turns last week's calls into who is strong, who is slipping, and the one move that changes the number, rep by rep. New teams start from best-practice baselines, labeled as exactly that. Your own closed-deal patterns take over as your history grows, and when there is not enough signal it says so.
Easy to adopt. Easy to defend.
Connect HubSpot over OAuth (Salesforce next). RepCoach reads your deals and the calls your recorder syncs there, and writes back only its own coaching records, so your CRM stays the system of record. No implementation project, no multi-year lock-in. Your team gets the coaching read every Monday. Recording is optional: RepCoach coaches from your recorded calls when you have them, and from your CRM activity when you don't.
Frequently asked.
What is RepCoach?
RepCoach is a sales coaching layer that sits on top of your CRM and captures what the fields cannot: what was said on the calls Gong, Chorus, or Fireflies already sync there, and how each deal is actually moving. Each Monday it hands the manager who to coach, the one behavior to fix, the moment to review, and which deals are slipping. It connects to HubSpot today; Salesforce is next.
What does RepCoach capture that CRM fields don't?
The signals that decide deals but never land in a field. From the calls your recorder already syncs into your CRM, RepCoach reads discovery depth, pain qualification, objection handling, next-step discipline, and multi-threading, rep by rep. From CRM activity it scores each deal's quality and momentum and labels every close date On track, At risk, or Slipping. Each coaching action is then tracked from assigned to acknowledged to re-checked next cycle, so you know whether the behavior actually changed.
Is there a sales coaching layer that works on top of Gong?
Yes. RepCoach is built to sit on top of Gong, not replace it. The recorder captures the call. RepCoach reads what it captured and hands the manager a coaching action: who to coach, what to fix, and the line to replay. It works the same way on top of Chorus or Fireflies.
How is RepCoach different from Gong?
Gong records and transcribes every call, and in 2026 it added its own coaching suite, Gong Enable. So the honest answer is not that Gong cannot coach. It is that Gong's coaching is priced and sized for a bigger team: a platform fee, plus the coaching add-on, plus implementation, with economics that start working around 50 reps. RepCoach is the flat-priced coaching layer for teams of 10 to 60 reps. It is $300 per month flat for up to 10 reps and $30 per rep per month after that, published, billed monthly, and manager and enablement seats are free.
What call recorders, CRMs, and sales tools does RepCoach work with?
RepCoach connects to HubSpot today, and Salesforce is next. It reads the calls and transcripts your recorder already syncs into your CRM, so it works with Gong, Chorus, and Fireflies without changing how your team records. Direct recorder connectors are on the roadmap. When a call was not recorded at all, RepCoach coaches from your CRM activity instead.
Do we need to record every call to use RepCoach?
No. RepCoach works best on recorded calls in Gong, Chorus, or Fireflies, but recording is not required. When calls are not recorded, it coaches from your CRM activity instead: stage, deal shape, and what actually moved. You can add call capture over time.
How much does RepCoach cost?
RepCoach is billed monthly. There is no platform fee, implementation fee, or multi-year lock-in. The Team plan is $300 per month flat for up to 10 reps. The Growth plan is $30 per rep per month for multi-team orgs. Manager and enablement seats are free on every plan. You can cancel any month.
How long does RepCoach take to set up?
Setup takes minutes. You connect HubSpot, and RepCoach reads the calls your recorder already syncs there. There is no implementation fee and no implementation project. Your first coaching read lands the next Monday.
How to coach 8 sales reps in 20 minutes a week
You have about twenty minutes a week for coaching, not the hours it takes to review every call. The method: coach one rep and one behavior a week, chosen by where the gap is widening, and re-checked the next week.
What Gong Enable actually costs a 25-rep team
Gong's coaching (Gong Enable) lands around $200 to $340 per user per month once you add the platform fee, the add-on, and implementation, and the economics rarely work below about 50 reps. Here is the math for a 25-rep team, and the no-platform-fee alternative.
Sales coaching without recording every call
You do not have to record every call to coach your reps. RepCoach coaches from the recorded calls you already have, or from your CRM data alone when a call was not captured, so a missed recording does not stop the coaching, at flat pricing with manager seats free.
Stop getting surprised on Thursday.
Book 20 minutes with our team, or see a live sample first. 90-day pilot, no implementation fee.
Published pricing, no quote call.
$300 flat / mo
Up to 10 reps · free manager seats
- Weekly coaching plans, every Monday
- Rep-by-rep read-outs
- Methodology mapping (MEDDPICC, Challenger)
- Reads the calls Gong, Chorus, or Fireflies sync into HubSpot
- Cancel any month, keep your data
$30 /rep / mo
Multi-team orgs past 10 reps
- Everything in Team
- Manager and enablement seats included free
- Cancel any month, keep your data
Manager and enablement seats are free on every plan. No platform fee, no implementation fee, cancel any month.
Book time with us
Walk your real pipeline with us and see which deals would flag.
See a live coaching read
Walk RepCoach on a fictional sales team.